Try to do this for each and every person on your list. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. As a rookie real estate agent, sell your sphere of influence on how you The more personal attention you give, the more theyll like and remember you. :). 9 Real Estate Prospecting Letter Templates for Lead Outreach The art of the personal written word is dwindling. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Checking in with them to make sure theyre okay is a very normal thing. Ill be happy to do the research and get back to you quickly. Since some agents have been in the biz for awhile, maybe we can call it "A Prospecting Letter." You want to find ways to touch your SOI members without annoying them. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Why not get deep once in a while? In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. In real estate, or any business for that matter, you cant deny the power of the referral. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Then, send a personal note to them. The 12 Best Real Estate Prospecting Letter Templates for 2023 Send out a simple four by six postcard. Now that is a good introductory letter, Marte. Finally, the art of copywriting is helpful too. You can also see what specific links the recipient clicked. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. When making your choice, youll want to consider the market you are in and the level of training you desire. Unlike Twitter, Pinterest will keep driving traffic to your website. It posts your ad and provides a messenger link for the recipients so they can message you directly. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Pro Tip for Twitter: Always post local content with relevant local hashtags. are great for staying top-of-mind. Take this epic SOI marketing story (again from Justin Seeby). It's so great to get off on the right foot - this letter would do it. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. And heres where you apply this knowledge to making your phone calls. The Best Real Estate Email Templates for Your Sphere of Influence If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. (Psst, already a Follow Up Boss user? If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Your note/comment is definitely going in my "keeper" file!! I stay in touch with my people, past present and to come, with a monthly . This is one of the easiest ways that you can dramatically expand your sphere of influence. Writen By. 2. This helps you get rid of any old contact information that is either incorrect or no longer in use. Share your reason for becoming a Realtor. and they're yours for free. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Most marketing agents do fails because they don't under. (Were talking multiple millions in volume.). Good news! Under that simple system they end up calling everyone in their SOI twice a year. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. A few days ago I followed a search link and saw some advice that I thought was terrible. The next question what do you say to them? As the leads and referrals start coming in, its important to keep track of each and every one. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). And yes, for years they have been. Do you have something you could YAY-ME about to your sphere? Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! If you dont know what to write, use my Event Themed Keeping in Touch Letters. Remember, you dont have to harass your SOI with daily sales calls. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. You can give them some references. James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Either theyre using you or theyre referring someone to you. It has success written all over it. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. that are written by the members of this community. The writer recommended saying "I'm an agent now and I need your help.". You can easily change up that second line to refer back to any relevant life, community, or even social media event. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. You can collect those business cards virtually if you want them. But the truth is, as humans, were already influencing each other all the time. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Theres really no right or wrong way to segment your list. Dear (Name), How are you? So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. I think either way would be fine - whatever feels right to you. Real Estate Sphere of Influence - Etsy But at the same time, thanking my clients for everything that THEY give to ME is easy for me. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. They better like it, or you're going to get blocked! I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Together, we can make this year your best yet! Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Offer something of value. You may be under the impression that phone calls are an annoyance. I didnt know if theyd know who I was. Be clear that you have no agenda. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. : ). Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Your newsletter list is also a great place to find referrals. My clients really love it. If this has happened to you, you need to re-engage with those people. Hey would you do me a favor, Aaron? I bet you do want to share some ideas? And in this case, that brand is you. If you havent been staying in touch with your SOI like you know you should, youre not alone. I just want to check in with you and see how youre doing.. Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Now you take your scrubbed list upload them to an email marketing program. You can do this by adding value coming from contribution and giving them something they want. Sphere of Influence. Ask them about the dog. It will cost anywhere from forty to fifty cents per postcard depending upon volume. They better like it, or youre going to get blocked! However, Id love to hear what you think about it first. One type of ad that has been shown to be very effective is a messenger ad. However, there is always something that feels special about holding something from your mailbox. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 You say, hey, shame on me, because I should have reached out to you sooner. It is such a surprise when someone takes the time to send a note that is personal. So give your full attention to every person you meet, and remember, everybody matters. Its one of the easiest ways to get your database engaged again. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! This is a great way for you to demonstrate that you are knowledgeable about the local area. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Hi Jennifer, Interesting concept and comment thread. For many, leads are drying up a bit, so you may be feeling a little stuck. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. It's helpful to the recipient and offers them something of value, INFORMATION. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. You Are Truly "Above The Crowd!". This takes some time. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Didja' See Me on the News (or in the paper)? Good iedea on using and award and sharing it with your soi. For example, you may want to host a simple summertime cookout. I was having trouble generating leads and converting those leads into clients. Make sure you do not fall into this trap. Once you feel like you have established a personal connection, ask them for a business card. I'm so not into the self praise thing but see so many excellent examples of how to do it right. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. I especially liked your photos of the latest outing you had at Russian River. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Dont do that. And who doesnt love a bottle of wine or box of chocolates? I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. In real estate, being active and engaged as a friend is being active and engaged as a business owner. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. For those of us who have a hard time tooting our own horn, this is a tough one. Its really simple. You didnt think we were going to let you off the hook, did you? "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. PDF Real Estate Agent Sample Marketing Letter Nsw ; Full PDF After all, theres only so much time in the day. which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Before I started using email marketing, my business was struggling. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. Constant Contact and Emma are two good examples. Guess what? Diversify Your Outlets 5. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Its forcing real estate professionals to pivot their business and make some changes. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. For brand new agents a simple Excel spreadsheet will do the job.. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. If they are not receiving them, they are not actually in your sphere of influence. Just never, ever assume. You heard that right. They build their spheres of influence through charity and service rather than passing out business cards.. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Letter To Sphere of Influence Draft: Good news! (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. Sample Influence Letter. Here's a letter recently sent out by one of my faithful readers.