You can update your preferences by clicking the "Cookie Policy" link at the bottom of any page on our website. This Sonic Seltzer presents an assertive orange flavor with a subtle hint of pineapple to balance. If theres a perfect fast-food brand capable of crossing over into hard seltzer, Sonic might just be it. This unique flavor, which combines blue coconut syrup and Sprite to create a taste reminiscent of sunscreen, has become so popular that the company even copyrighted its name! Lemon Berry's fatal flaw is that it's just, well, boring. Returning from a morning run in early September 2020, he got in touch with the brand marketing team at Sonic to pitch a one-off collaboration. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia Speaking of the past: Even as recently as a decade ago, it would have been anathema for a legitimate craft brewery to partner with a major fast food chain. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. SONIC moves to hard seltzer | Food Engineering . 1 oz Fresh Lemon Juice. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html. When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. In addition to the packages environmental advantages, brands also enjoy leading filling, distribution and retail display economics as there is no wasted space due to cans stacking abilities. At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. The FDA requires that the total carbohydrates listed include sugarsa type of carbohydrate. We got some in Oklahoma. As long as COOP keeps executing on the flavor-fidelity of original Sonic beverage combos (of which there are literally hundreds of thousands), and keeps supermarket and big-box chains stocked, Bichsel sees open road ahead. Back in OKC, Mossman is banking on it. Now, on Christmas Eve 2020, it was coming to fruition. While Texas boasts nearly 1,000 drive-in locations, there are zero Sonics in Maine and New Hampshire. SONIC Drive-In, founded in 1953, is the largest drive-in restaurant brand inthe United Stateswith more than 3,500 restaurants in 46 states. 2023 LEARFIELD. Just don't come to this seltzer expecting to be blown away by the essence of exotic guava, or you'll leave disappointed. I was not impressed maybe I had my expectations set too high. Guava is one of those fancy-sounding names that manufacturers can just throw onto products because they know that not that many people will call their bluff. (Well, MOST of them. Beverage Cans The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. An additional 22 new U.S. states will be added this January with plans in place to extend distribution to retail stores across the rest of the country by the end of the year. We loved it, but if you like your fruit-flavored things to taste like real fruit, this isn't the seltzer for you. But two things happened that would dramatically expand the course of the brewerys FMB foray. Colder faster, 360-degree branding on the vessel and leading recycling rates and recycled content rates make this the easy choice for quality and environmental superiority for the market and for SONIC., Claude Marbach, CEO, Ardagh Metal Packaging North America, agrees, confirming hard seltzers are a beverage category increasingly committing to cans. You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! And by God, are those fans thirsty. The R&D process at COOP would eventually coalesce as Will & Wiley, a hard seltzer line named for actor Will Rogers and boundary-pushing pilot Wiley Post, two native Oklahomans. With its continued market expansion, SONIC Hard Seltzer is on track to see significant growth across the US. Hi, I'm Ana! Powered by WordPress VIP. All these flavors come in at only 100 calories each . For more information, visit coopaleworks.com. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. Follow @birdstorc and @goldenwitchfire on Twitter and Instagram for daily updates!Feb.. Sonic may be more known for its drive-in burger joints but now the restaurant is focusing on moving its hard seltzer products into new markets with a new slim can format. Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. 1998 - 2023 Nexstar Media Inc. | All Rights Reserved. Your email address will not be published. We moved very fast, remembers Mossman. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. Bud Light Seltzer Commercial Filmed In Los Angeles California According to new reports, the hard seltzer market is expected to reach $49.4 billion by 2028[1], showing that the category is still highly in demand with no sign of slowing down. Not just anybody can say I want to make alcoholic beverages, he says. SONIC Hard Seltzer became one of the top 10 fastest-selling seltzer brands in the country within its first three months and is on track for significant growth across the U.S., according to the press release. 1/2 oz Orange Liqueur. Results were mixed at first, a fact that was not lost on Mossman and his COOP colleagues in Oklahoma City. The Melon Medley seltzer tastes more like Japanese Melon Ramune soda than it does, say, a Watermelon Truly. Whether you are kicking back and relaxing while watching sports or sitting and soaking up some sunshine poolside, you'll be tasting the good vibes with every sip. Would you also like to leave us a comment? Hip2Save is a registered trademark of Hip Happenings, LLC. With craft beer growth slowly rebounding from the pandemic, heavy crowding in off-premise chain retail, and category lines blurred nearly beyond recognition thanks to malt- and spirits-based momentum with American drinkers, staking out a stable place in the market is no mean feat. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) According to data reviewed by VinePair, this spring, Sonic cracked the top-15 hard seltzer brands in Nielsen scan data for grocery, convenience, drug, and liquor stores, despite limited distribution and volume compared to both craft and mass-market category leaders. Don't Miss Out! While the tots and Coney dogs have their fans, aficionados of the Sonic experience always come back for the beverages. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. Sonic Hard Seltzer. SONIC Hard Seltzer (@SONICHardSeltzr) | Twitter "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. Served through its iconic Carhops, the restaurants expansive, award-winning menu offers unique breakfast, lunch, dinner, snack and drink options for the whole family. About Big 12 Conference The Big 12 Conference is comprised of 10 Universities - Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . Pick up a pack and host your own happy hour any time you want! Find Sonic Hard Seltzer near you! Ill have to try the blue one! Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. SONIC Hard Seltzer Now Available in 39 States - Hip2Save The fully immersive seltzer taproom will offer drinkers . COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works. the technical definition of sonic). If somebody put a gun to your head right now and told you to describe the flavor of guava, would you know what to say? That's not a knock on it whatsoever; SunnyD is delicious, and drinking something that kind of has that flavor but also gives you a mild buzz is wonderful. Yet, sought-after actual guava flavoring can be. Available at: https://www.prnewswire.com/news-releases/hard-seltzer-market-size-worth-49-4-billion-by-2028-grand-view-research-inc-301438691.html, Media Contact:Jessica Zweigbaum(631) 624-2705[emailprotected], Cision Distribution 888-776-0942 From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. With 100 Calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Support: https://ko-fi.com/birdstorcThank you for adventuring with us! Sleek cans. With 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a gluten-free seltzer with a 5% ABV. Together he and Mossman hashed out the structure of the licensing arrangement. We like the blue one (maybe its ocean) the best (?). Product After all, here in fast-food nation, a drive-thru dynasty and a red-hot booze category is a compelling combo meal. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. But those are stunts. Prior to July 18, Sonic Hard Seltzer was available in a total of 31 states including Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, North Carolina, New Mexico, Nevada, Ohio, Oklahoma, Tennessee, Texas, Virginia, Washington, West Virginia, and Wyoming. To celebrate 2023 Interna Ardagh Metal Packaging S.A., 56, rue Charles Martel, L-2134 Luxembourg, LuxembourgR.C.S. Now, Sonic Hard Seltzer is entering a new phase of its nationwide rollout by adding eight states to the list of locations where it can be purchased. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. The ratio between sweetness and acidity is properly calibrated, but there's no depth to keep your palate engaged. Truly Hard Seltzer, a leader and innovator in the hard seltzer category, will officially open its first brick-and-mortar location, Truly LA, in Downtown Los Angeles on Wednesday, May 25. However, many other hard seltzer brands do melon, so it makes sense that Sonic would want a piece of that action. Maybe Sonic had this demographic in mind when they formulated the Lemonade flavor, because we don't know who else this could possibly be for. All your favorite SONIC flavors are now available as hard seltzer! We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. SONIC Drive-In Hard Seltzer is now sold at Missouri retailers - FOX 2 At first, the brewer was plugging the resulting variety packs directly into its existing distribution network. Despite lofty expectations, our taste testers were sorely disappointed by the Ocean Water seltzer flavor from Sonic Hard Seltzers. There's no sweetness or fruit flavor, real or fake, to counteract the unrelenting acidity. Where do the calories come from? The Tropical Variety Pack features Ocean Water, Melon Medley, Mango Guava and Orange Pineapple. Sonic prominently features Ocean Water as an iconic item on their expansive slush menu. If your child will play baseball or softball this spring, youll need to stock up on appropriate clothing and equipment. - Service fees vary and are subject to change based on factors like location and the number and types of items in your cart. Sonic, the beloved fast food restaurant that has made its mark in supplying drinks to quench your thirst, is now joining the increasing trend of hard seltzer with its lineup. SONICDrive-In Thanks for the honest feedback. Where to buy Sonic Seltzer: Six states get exclusive release of new drink 2014 - 2023 VinePair Inc. Made In NYC. This one is certainly better than the regular Lemonade seltzer, as it's not painfully sour. Sonic hard seltzers comes in a wide variety of flavors! This one is a big departure for Sonic, as they don't have any melon-flavored beverages in their restaurants. We ended up throwing away the rest of them. Is this the Edward vs. Jacob of our generation? Sonic Hard Seltzer - All your favorite SONIC - Sonic Hard Beverages The mayor of Park College City submitted President Joe Bidens ash cross to mark Ash Wednesday has some under the false impression it is a forehead bruise. But Mossman, who has worked at Oklahomas top-selling craft brewery, was already working another angle. No other fast-food place serves anything like it, and the company has copyrighted the drink's name. Seltzer Nutrition - Sonic Hard Beverages Best Truly Hard Seltzer Bar Near Me in Los Angeles, CA - Yelp ST. LOUIS SONIC fans in St. Louis will soon be able to buy SONIC Hard Seltzer at select retailers. Your email address will not be published. Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save. With just 100 calories and 1 gram of sugar per can, SONIC Hard Seltzer is a guilt-free (and gluten-free!) Orders . It did make sense, at first. The plain Limeade seltzer was a surprisingly pleasant surprise. SONIC Hard Seltzer is made with all naturally gluten-free ingredients. About COOP Beverage Works Your email address will not be published. It was announced that the fast-food chain has expanded its eight hard seltzer drinks to other markets, including Missouri, Illinois, Alabama, Colorado, Connecticut,Georgia,Iowa,Idaho, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Montana, North Carolina, New Mexico, Nevada, Ohio, Tennessee, Virginia, and West Virginia. SONIC hard seltzers packaged in the AMP cans All your favorite SONIC flavors are now available as hard beverage! Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. . And the choice to package this growth? This week, the sitting US Lego has announced some new sets for Disneys 100th anniversary including 18 adorable collectable minifigures. The Citrus Variety Pack features Cherry Limeade, Original Limeade, Classic Lemonade and Lemon Berry. The SONIC Hard Southern Sweet Tea is offered in one original flavor, while the SONIC Hard Slush is being offered in three flavor offerings for fans to enjoy.