These schemes absolutely have a shelf life and we are at the end of ours. . Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? This is a great idea, Thor. Id also like to note that DuckDuckGo is now following Googles lead in censoring and suppressing information that its owners dont like. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! People have plenty of reasons to keep quiet. Do not lie, do not cheat, and do not steal from anybody or anything. Its ridiculous. Recent LL Bean catalogues are great examples of everything you mention. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. If they can disenfranchise white people and make us feel demoralized and that America isnt our country any more, then it strengthens their hand. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Ive never seen Jewish representation in commercials. and planned cultural change. Explore ANA products, services, and unique marketing insights by your area of interest. Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. Some brands are particularly popular with people of different races. Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. Not when theres an agenda to push! If everyone sits around complaining but not taking any action they and their agenda win. Change is needed, but where should it begin? But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. the clothes fairy one is just annoying. . Last thing the diversity officer in major companies that must approve all advertising is root of the problem. All of this is was clearly agenda driven coverage. Patrick Ward, High Speed Experts. There is no hard and fast rule for diversity. I perfectly see Michelle FHs point she is correct, absolutely. Its not from the big companies and not network or mainstream cable providers. . Consider that Luke Skywalker was 57. The need to check boxes has destroyed any sense of creativity within our culture. Why not call it like it is and show people for their real culture in commercials not this forced crap that they throw upon us. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Once youve determined how youd like to improve, tap into the many new resources out there, such as Vices gender-inclusive stock photo library and the Conscious Style Guide, a guide for helping writers use more inclusive, mindful language. You are born with them and cannot change them no matter if one surgically destroys what they were born with, or hormones one takes. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. Five corporate approved pieces of signage in lobby. The problem is look at the actual news. . Well, have you watched the news lately? A person identified as white is a racist, by definition. I am amazed that the conversation of this topic has been started. All this black advertising and also black programming has truly gotten out of hand. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. wowi mean, ZING! When an ad looks that unrealistic, you can be sure I wont believe anything else it has to say, either. Remember that the Asians were brought here as slaves to work on the railroads. Well, Robert, I think youre exactly right. This is the new WOKE CULTURE we are dealing with right now. Well, I was so upset that I decided to fight fire with fire. I just happen to have two 36 axe handles right here by my desk. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Excellent points. Let us all push back. I was thinking about doing the same thing its definitely a lot easier than setting an email to each individual company that portrays blacks and commercials being Superior over white guys are made to look like total buffoons and inferior to blacks. When I try to share my thoughts on this subject I feel myself going down the rabbit hole of racism, and it couldnt be farther from the truth. That seems to be the only recourse we have left. And luxury car commercials. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! Corporate ads said Black Lives Matter. But the industry creating them Recently, the angry white critic inside me has noticed the overused casting of in-between races.where individuals are 1/4 Black, 1/4 White, 1/4 Hispanic, 1/4 mystery race. I feel advertising should be proportionate with the population. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. Here is link to study. I have no heirs and actually considered it for a moment but the HYPOCRISY of both BLM and the CRT government consultant who gets paid $20,000 for a LECTURE and $250 thousand annually by government. In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift. It gets stronger over time. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. Now imagine how much I loathe the crap thats being dished out in all forms of media, but especially commercial advertising. An example of this is the 19 million black babies freely aborted over the past 40 years or so, simply because of the removal of responsibilities. This is a horrible world we live in. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. You dont have to be a Rhodes scholar to see the intention behind all of this. (Theyre 12% of the population, remember.). You are where you are because of him, you idiot! Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. You dont need to guess about what kind of images and language people want. This just divides the people. . Forced diversity is not working for me. The textbook definition isnt quite right to me. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. Too bad theres no cancellation button for commercials! Not to mention that the sacred cow that feeds and finances most of the media is never called out. I am so sick and tired of seeing that one race on TV all day!! The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. I think a white person wants their race to survive & thrive as much as all other races. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. Im attaching the link below, as it is a very enlightening read. I totally agree with you. The sheer number of black people in TV commercials is already highly suspect, but the equation becomes even more lopsided when you consider that they are almost universally portrayed as clever, sensible professionals and leaders who hold positions of power over whites and characters of other races. Geez. Link to page at The Spectator: https://www.spectator.co.uk/article/a-post-racial-world-the-last-white-man-by-mohsin-hamid-reviewed, Link to article: https://apnews.com/article/nhl-sports-hockey-race-and-ethnicity-racial-injustice-1fc28e1d7db391c2bec6203fa19fda1f. Great post, Anonymous. Its just around the corner if we dont do something now. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. And that the belief in a God or divine spark within is a total lie. The ANA asks you to accept cookies for performance, social media and advertising purposes. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! What bothers me is that its not just a plethora of blacks, its an over-representation of all minorities. I am so sick of seeing this. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. 99% of commercials and print ads for gyms, boxing clubs, basically any physical activity shows women. Highly insulting. Why do so few women work as coal miners? There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. Activism has become a LUCRATIVE CAREER. Necessarily rich, no. Only virtue-signaling organizations do.). The current state of race relations goes back to the 60s with LBJs civil rights Bill. Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. https://en.wikipedia.org/wiki/Uncle (no picture! Now are the monoliths totally responsible for all of this? there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. No strong white young men in Star Wars? But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. I just press the mute button and minimize the picture in the corner of the screen until it is over. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). On the other hand EVERYTHING makes perfect sense to us conspiracy theorists because many of us have been studying the Master Plan for 30, even 40 years. But Caucasians dont march, or wear mask.we need to speak up and not be canceled out. And if many people still choose not to intermarry, so be it. Wokeness is not fixing our world or ridding it of inequality; its lighting the fuse on a whole set of new problems, some of which look uncomfortably like our old ones. These days, we are all seeing a hell of a lot of propaganda. I just finished a rather long article about the Frankford School and their agendas. But must we pay for the sins of our fathers forever? But I think its gonna work as badly as forced school bussing did in the 60s and 70s. In the UK, white people make up 82%, black people, 3%. I am a white woman from the United States. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. Kris, I cant say you made a bad decision pulling the plug all those years ago. Do black people love hockey? Thanks, Kinchan. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. I could give hundreds of examples, but a couple of recent examples jump to mind. It is actually quite embarrassing. And even further, every time a black person is shot by a policeman (white or black), the media and the black community goes into hysteria. Now I cant tune out. News outlets? Not sure how its Obamas doing but whatever. Because 75% of black women are on welfare with a bunch of kids and no father in the house. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. Diversity of All Kinds: What US Advertisers Are Still Missing They act like its a miracle parading around a normal black person like normal black people are very few. Looking back, I shouldnt have waited so long to write this post. I boycott all these companies with their PC bull****. About 20 minutes worth of commercials where white people are degraded. Those forces are not invisible, just flying under the general radar. Ive been playing the video game Watch Dogs: Legion, an open-world adventure set in near-future London where it seems 80 percent of the pedestrian population is Muslim or black African. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. A group of atheistic supporters of chaos to brainwash and control all human society. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. No, they must get in our faces at every chance and turn everything into a platform for their message. Off the subject but There needs to be set a new standard for the determination of male and female. B. some bigot dropping hurtful or played-out tropes on Reddit? Buick It looks like the Garcias got a new car Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. I had to use DuckDuckGo for results to show up. I dont feel guilty. I remember in 1987 when Grand Metropolitan from Britain paid the astounding amount of $12 billion dollars for the Pillsbury company. (Snake oil, anyone?). I am a 30 year old White woman and its changed so much over the past 15 years. But theyd still need to scroll down and will see white fathers along with obligatory POC. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Currently the white race has been painted into a corner. The same has been for blacks since 1960. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. And again, your comments about the roles blacks have in commercials were dead on. Han Solo, Indiana Jones, Terminator (which feminized Arnie and eliminated John Connor as the savior of the future). In general when companies and advertisers say they want 50% minority representation they mean 50% black, not asian or hispanic. Should we start shutting down and burning down communities to highlight this fact? You could also throw in guilt and reparations as other potential motives. Sadly I feel like the shooting in Buffalo is just the beginning. Life imitates art. are flooded with open borders watering down the natives. I cannot stand the commercials and do feel insulted by it. Where were all of these companies five years ago. Thank you for writing this article! Its almost as if, as you say, studies like these are meant to shape reality rather than reflect it. Ensure your marketing team is rich with diversity. Interesting observation, Phelan! Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. Never mentioned is the fact more white folk are shot and killed by the police than are black folk. When BLM founder purchased four homes I had just read a piece by a paid-by-democrats political consultant on CRT. Though I will say that Ive been seeing more Asians in commercials than whites now. They are raised to get pregnant as soon as possible to get on welfare. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. Multiracial images. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever.