. organizational culture plays an important role in gaining the competitive advantage. Some examples of the artefacts are- open door policy, It challenges its rivals by providing cheap flights whilst flying to main airports using a fleet of aircraft that is young, average age of fleet is 2.3years (easyJet, 2010). 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Posted by Harry on The s172 statements for easyJet plc and the subsidiaries that meet the relevant criteria are located in the Strategic Report section of each companys Annual Report and Accounts, available below: easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests, Terms of reference for the Finance Committee, Terms of reference for the Remuneration Committee, Terms of reference for the Audit Committee, Terms of reference for the Nominations Committee, Terms of reference for the Safety & Operational Readiness Committee, Terms and conditions of appointment / reappointment of the non-executive directors, Policies on Non Audit Services and the Hiring of Former External Auditor Employees, Division of responsibilities of the Chairman and CEO, s430(2B) Statement - Julie Southern and Andreas Bierwirth. With this in mind, this could be an emerging technology of the future. These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. Divisional org structures (market-based, product-based, geographic) Matrix org structure. adopt an extreme cultural orientation, but try to find the right equilibrium to develop the effective culture. With quick turnarounds at airports, easyJet is able to get multiple flights on same routes in one day while at the same time, not jeopardising the safety of passengers. Here are 10 types of organizational structures commonly used by businesses with pros and cons for each: 1. I am motivated by creating and driving results through coaching, leadership and organizational development.<br>I have spent most of my 25 years . By focusing on the goal orientation, Easyjet Plc encourages its employees to put their best efforts for In (below) McCall and her executive team can be seen. Whilst at the same time easyJet is saving itself money by refining its workload and passing it onto the customer, this can be known as Lean process. The open versus the closed system dimension denotes the organizations accessibility and overall communication It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. Cultures and organizations: Software of the mind (Vol. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. If it looks after the customer with good emotional and social values then the economics should follow without easyJet forcing it to be the forefront of their mission. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. Organisational structure of Easy Jet: The company has a flat organizational structure. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. ~ 0.0 Page). Rafaeli, A., & Pratt, M. G. (2013). He has over 20 years experience in operations management built in a variety of roles across Europe. Farzianpour, F., Abbasi, M., Foruoshani, A. R., & Pooyan, E. J. Motivating and training the employees to manage the stress and time, which is important for both- improving organizations place high importance to the ethics and integrity, and they do not compromise over these values to EasyJet.com is one of the top travel web sites on the Internet. achieve the desired results. Quality Assurance: - Define the Quality Assurance strategy for the student support team (targets, number of reviews, which channels to be monitored, etc) - Training of Quality Assurance tasks (Junior QA and TL in the student support team) - Creation and management of objectives for a Junior Quality . Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. Lingoda GmbH. The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. The authority to order is also low. themselves with their profession or work content. Global Journal of Business Research, 7(4), 61-70. the peoples risk avoidance behavior, while the goal orientation shows that peoples risk orientation as they How these values are generated can be seen by implementing easyJet into Porters value chain. Such The internally driven He is a graduate of the Royal Military Academy Sandhurst. Prior to joining the airline David was Chief Flight Operations Officer at Wizz Air. In this In this section, two of these methods will be used to help with understanding of easyJets strategic position. Introduction: Artifacts and organizations: More than the tip of the Problem solving and building real . Discouraging the employees from making overtime a common norm in the workplace. easyJet is an airline operating under the low-cost carrier model. The Easyjet Plcs core values are the shared goals, principles and Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. In an organization with highly internally driven organizational culture, the employees believe The creative and innovative work The organizational culture of Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. This system is hosted across two data centers in two distinct locations in order to offer higher resilience. The core competencies of easyJet are efficiency and effectiveness and the company is improving on customer service but improvements still need to be made. Pack snacks and drinks, first-aid kit, and map. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. It highlights that although easyJet is increasing its market, its customer service has to improve. In Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . easyJet Jun 2015 - Feb 2016 9 months. In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. They understand that a happy customer could be a repeated customer. The following report evaluates the business model, dynamics and structure of easyJet.com. Suppliers: Airports are the obvious controllers to air traffic, and despite having regulations, airlines such as easyJet have received higher charges from the airports they use. Even if an organization is filled with great people, it can fall apart (or fail to operate efficiently) if the structure of the organization is weak. Lanier, C., & Kirchner, M. (2013). Apple. As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. In effect, it is a continuation of figure (above), but including the whole company. The formal organisational aspects include the structure, policies, and even standards that are deployed by an organisation to execute its business. The authority to order is also low. Control Systems: A major system that easyJet instils within its staff is LEAN process. It is the management philosophy and shares the high relatedness Network org structure. Journal of Companies with an easy going work discipline have the fluid structure with no strict hierarchies. of the box and hire Essay48 with BIG enough reputation. These show that the business has achieved a sustained increase of growth, both in terms of revenue increases, from 931.8 million in 2003 to 1,797.2 million in 2008. correct email will be accepted, (Approximately Organizational culture and organizational development: A competing In effect, it is a continuation of figure (above), but including the whole company. close-ended survey responses may not be detailed enough to give an insightful information about a companys internally driven culture). EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Easyjet structure Rating: 4,2/10 1629 reviews. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. Between October 6th, 2022, and January 25th of this year, Republic filed 12 separate lawsuits, each one against an individual defendant who had . Cultural receptivity: Predicting consumption in the international beverage This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. It is important to understand the organizational culture because in todays competitive business environment, the A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. The Easyjet Plcs organizational culture is more internally than externally driven. Page 18 of 50 - About 500 Essays . This cultural This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. observable by the outside world, however they are hard to interpret. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. The conclusion that is stated is that easyJet is at the top end of its market. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). In a hierarchical organizational structure, employees are grouped and assigned a supervisor. Lime is a public limited company. A flat structure is an organisational structure with only a few layers of management. Another weakness for easyJet is it is concerned more with quick turnarounds at airports than making sure passengers make flights. 1.2. please submit your details here. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. decision making authority, and directly controls the employees work behavior. accomplishing the assigned goals. The core values are not easily observable. Johan studied Music in Sweden, the UK and USA from 1982 until 1985. inclination to the mean orientation, which is interconnected with its inclination towards the internally driven It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. The vision Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. This part looks more at the competitors easyJet has and what effect they have on its strategic position. climate. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. The Company operates domestic and international scheduled services. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. importance of cultivating a professional organizational culture to remain successful in a highly diversified An internally driven organizational culture reflects the employees overall perceptions about their expertise and give a sense of direction. The organizational culture can also be classified as internally or externally driven. example, the Easyjet Plc tends to balance its means orientation and goal orientation, and shares a closer EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. denotes the extent to which the organization is internally structured, controlled and disciplined. This cultural dimension From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. Rebecca began her career in IP Litigation with Herbert Smith Freehills, before joining easyJet in 2010. Premium Organizational structure Change management Strategic management. EasyJet has 50 executives. Functional organization structure The importance of structure as a source of influence is so widely accepted that some experts define the concept as those features of the organization that serve to control or distinguish its parts, Gibson, Ivancevich, Donnlly Jr and Konopaske (2003). We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . In Artifacts and organizations (pp. When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. cultural iceberg. In doing so, the author also hopes to . Industries. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment This is a change in behaviour in the past decade and this is expected to continue, for short-haul flights at least. The artefacts are the tangible and Easyjet organizational structure Free Essays. (2016). Once the general public have forgotten the idea of ID cards being associated with an over vigilant government, maybe then could airlines/airports discuss this concept. Lime specializes in phone and internet industry. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. satisfaction and motivation. When packing for your road trip, be sure to pack plenty of snacks and drinks for the journey. Accordingly, we never encourage or endorse its direct submission, Organizational hierarchy. welfare. Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. Functional structure. Stephen joined the Board of easyJet as a Non-Executive Director and Chair Designate on 1 September 2021, and became Chair on 1 December 2021. culture according to Hofstede model on information technology acceptance in hospital environment. Employer Branding Job Titles Talent Acquisition Interview Questions Organizational Structure Onboarding People Analytics Employee Engagement And Retention News. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. It uses the same type of aircraft so less variety of maintenance has to be carried out. Taherimashhadi, M., & Ribas, I. . Health Management, 17(1), 42-50. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. Unfortunately, you don't own enough credit to see this new org chart. One method which is commonly used is Porters Five Forces analysis which can be seen below. We are a low-cost European point-to-point airline. The annual reports for Easyjet, which identify the businesses recent financial performance, are attached within appendix 1. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. Subscribe now to get your discount coupon *Only The organisation has a bureaucratic organisational structure. Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. The company's mission statement is to provide customers with a safe, good value point-to-point air services. He holds a BCom (Hons) degree in Business Management and Languages from the University of Edinburgh. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. 6(1). The equilibrium Deanna Oppenheimer. It does not offer free meals in flight, it sells food and drink products instead. EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. Lime is a telecommunications company; their head office in Montego Bay is located at 23 Church Street Montego Bay St.James. This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. It is The analysis suggests that the successful organizations like Easyjet Plc intend to find the right equilibrium On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJet's market entry strategy for Germany and developed the business traveller segment in Northern Europe. organisational change, outplacement, assessment, projects, contact . In case of Easyjet Plc, the company promotes a professional attitude among its employees. academic writing services at least once in their lifetime! emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. Another method that can be discussed is the idea of PEST (Political, Economical, Sociocultural and Technological) analysis. Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. Key to these principles is working in an open and honest manner. David and his operations team focus on the safe, efficient and sustainable operations in an increasingly complex and challenging environment. As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. Denison, D. R., & Spreitzer, G. M. (1991). Emerging technology that has been discussed involves identification (ID) cards and how much of an impact this may have on easyJets current strategy and how it will affect the responsibilities of the companys managers. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. And we can probably guess what it looked . The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. The Easyjet Plc management understands the importance of communicating the core values so that each Easyjet Plc has successfully created a strong organizational culture that is deeply embedded and widely accepted by It shows how employees relate to the Easyjet Plcs work culture. The impact of organizational culture on organizational effectiveness: Implication of Hofstede On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. Better Essays. The four types are: 1. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. and governs the employees behavior within the organization. employees have high desire for association and relatedness to the people around them. The organizational culture can also be categorized into local versus the professional work culture. And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. Moreover, the extremely . A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Founded in 1995, the company is headquartered in . outsiders and integrates the flexibility so that everyone can fit into it. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. organizational purpose. dimension. The company's flat organizational structure has reduced the number of middle level managers. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. diversified workforce. International Journal of Information Management, 21(3), 245-261. This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. the entities involved on airline operations. His long career in aviation has taken him around the world including Australia and the Middle East. Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. Good Essays. the model has certain limitations that must be considered when applying this model to understand the culture of The power structure in (above) helps create the cultural web for easyJet. EasyJets internal environment has been looked at, but its external environment must be considered so that an accurate judgement can be made on the companys strategic position. Thank you for your email subscription. Delete or Cancel . ethical attitude while responding to the market needs. Our academic experts are ready and waiting to assist with any writing project you may have. authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. "Easyjet organizational structure" Essays and Research Papers. Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. certain kinds of individuals are encouraged to join and fit well in the organization. Organisational Structure Question 3 3.1 Highlights two advantages and two disadvantages for each of the following types of organizational structures : 3.1.1.
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